Indus OS expands partnership with 2 new OEMs

World’s First Regional Operating System now available across Micromax, Celkon and Swipe devices

Indus OS, the world’s First Regional Operating System, has announced partnerships with two home-grown Indian smartphone brands – Celkon and Swipe to deepen its market reach, especially in the southern India region given Celkon’s leadership in this region. These partnerships are in addition to the existing partnership with Micromax, which will continue.

Indus OS’ journey started in May 2015 with the very successful Unite 3 model of Micromax. Since then, the company has achieved a 4 million user base across more than 35 smartphone models with a short span of 12 months. The company is targeting to be on 1 in every 6 smartphone devices in India by 2017.

Recently, the company launched the updated Indus OS 2.0 version with Micromax’s Unite 4 series, and will now be available beyond Micromax, with Celkon and Swipe. Celkon’s strong presence in South India, will allow India’s regional users to experience the home-grown OS across a wider variety of smartphones. Campus PRIDE will be the first Celkon device to be launched with Indus OS, by August 2016. Meanwhile, Swipe launched India’s first 3D tablet in 2012 and a unique smartphone for kids. With a strong focus on innovation, this partnership will soon bring Indus OS’ patented features to Swipe’s range of smartphones.

All Indus OS powered devices from Celkon and Swipe will have the latest version of the operating system – Indus OS 2.0, offering patented technologies such as Indus Swipe, Indus Reader (text-to-speech in regional languages), Hybrid Keyboard, and updated with 12 regional languages with recent additions of Urdu and Assamese. Earlier in May, Indus OS was recognised as the #2 OS in India by Counterpoint Research, overtaking global behemoths such as Apple iOS and Microsoft Windows.

Indus OS is the first OS that has been built in India, by Indians, for the Indian masses. The product is a result of 3 years of research and development in regional languages and the OS technology. Indus OS has developed unique patented technologies based on extensive user survey and analysis. The Indus Keyboard is a pioneer in regional keyboards and offers the auto-correction and matra-prediction features in 12 regional languages.

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