Lenovo becomes Number 2 smartphone brand in India

Emerges as No.2 by value and No. 3 by volume in India as per IDC FYQ1’16

Lenovo Group has emerged as the 3rd largest smartphone brand by volume in India, with a market share of 7.7 per cent. According to IDC’s Asia Pacific Quarterly Mobile Phone Tracker FYQ1’16, the company’s market share has jumped to 9.1% this quarter making it the 2nd largest smartphone brand in India by value.

As per IDC’s recent report released this month,  both Motorola (now owned by Lenovo) and Lenovo combined emerged as the number 2 player in FYQ1’16. With a consistent quarter on quarter growth of 14.2 per cent, Lenovo now has a market share of 9.1 per cent by Value ahead of Apple, Micromax & Oppo. With a growth of 24.5 per cent over the last year, Lenovo Group captured 7.7 per cent of market share by units sold while the market grew by only 3.7 per cent. Lenovo lately has launched a series of smartphones like K5, K5 PLUS, ZUK Z1, Moto G4 Moto G4 Plus, Moto G Turbo, Moto X Play and their advanced versions.

“This is a huge milestone achieved by us, which has motivated and encouraged us further to go against all odds by creating meaningful and innovative, technologically-advanced products that enhance the consumer mobile experience.” said Mr. Sudhin Mathur, Director-Smartphones, Lenovo India.

Lenovo maintained the #1 position online with 19.18 per cent MS while Lenovo’s offline offerings led to a 5X growth compared to last quarter.

No comments:

Post a Comment



ejnana on FB

Follow by Email