Zenfone 3 Max, bigger and better!

ASUS Announces the Availability of Zenfone 3 Max 5.5 (ZC553KL) in India

ASUS has announced the availability of Zenfone 3 Max 5.5 (ZC553KL) in India. Priced at INR 17,999, this smartphone can be purchased on select ASUS Preferred Partner’s retail outlets and all major Online Sales Portals. The 5.2 inch variant (ZC520TL), which was launched along with Zenfone 3 Max 5.5 last month, is already available at INR 12,999.

Zenfone 3 Max 5.5 features a 2.5D contoured glass touchscreen in a full-metal, aluminum-alloy body. It has an extremely long-lasting, high capacity 4100mAh lithium-polymer battery, giving users the freedom to use it for extended lengths without the need to charge it - with up to 38 days of standby time on 4G, 17 hours of talk time on 3G, 72 hours of music playback, 18 hours of video playback and 19 hours of Wi-Fi Web browsing. It also doubles up as a fast-charge power bank for charging other devices. The device also comes with an in-box USB OTG cable for reverse charging, file transfers as well as to connect to USB peripherals.


With its 8MP + 16 MP (front + rear) cameras, the smartphone ensures stunning, high-resolution photos with zero shutter lag. The 16MP f2.0 camera of the Zenfone 3 Max ZC553KL features triple technology autofocus system which ensures a superfast focus time of 0.03 seconds.— laser, phase detection and conventional contrast detection for continuous auto-focus —that automatically selects the best one depending on the subject, lighting and range. For videos, an electronic image stabilization (EIS) system counteracts hand movements to ensure the resulting videos are stable and shake-free. Moreover, ASUS’ iconic PixelMaster camera is equipped with powerful camera modes to ensure that every moment is captured perfectly. The industry-leading Backlight (Super HDR) mode lets users see clearly through daytime shadow, Super Resolution captures multiple shots simultaneously for a single photograph with stunning 64MP detail and Low Light mode takes clear and bright photos, even in poor lighting.

Zenfone 3 Max (ZC553KL) is equipped with a powerful Qualcomm Snapdragon 430 64-bit octa-core processor. Together with an Adreno 505 graphics processor, the smartphone delivers outstanding performance to support even the most graphically demanding games. Despite its incredible performance, the smartphone weighs only 175 grams and is up to 8.5mm thick at the sides, making it one of the lightest and most compact smartphones with a battery that is more than 4000 mAh in capacity.

Both variants of Zenfone 3 Max (5.5 inches and 5.2 inches), priced at INR 17,999 and INR 12,999 respectively, are available on select ASUS Preferred Partner’s retail outlets and all major Online Sales Portals in three stunning metallic colours - Titanium Gray, Glacier Silver, and Sand Gold.

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