ASUS Launches ZenFone Lite (L1) and ZenFone Max (M1)

New affordable phones sporting Qualcomm Snapdragon 430 Octa-Core processor, developed for Indian market

ASUS, the Taiwanese leader in smartphones and IT technology announced global debut of ZenFone Lite (L1) and ZenFone Max (M1), compact 5.45” high performance smartphones priced very competitively at introductory prices of ₹5999/- and ₹7499/- respectively.

Both the smartphones will be co-marketed and distributed online under the recently announced partnership between ASUS and Flipkart, India’s largest e-commerce marketplace.

Great offers on ZenFone Max Pro M1

ASUS and Flipkart team up to celebrate ASUS Days

For many years now, Asus has been impressing us with great additions to the Zenfone family. ZenFone Max Pro (M1) is, undoubtedly, one of the best additions to this family.

Flipkart and ASUS announce long term strategic partnership for India

ZenFone Max Pro, first smartphone under this partnership, to be launched on 23rd April 2018

ASUS, the Taiwanese leader in smartphones and IT technology, and Flipkart, India's largest e-commerce marketplace, today announced a long-term strategic partnership that will see Flipkart become an ASUS premier partner and seller for smartphones, starting with models that have been specially designed to address Indian market needs.

ASUS Announces All-New ZenPad 10 at Computex

Premium tablet fuses latest technology and fashionable, modern design

Asus has announced an all-new version of ZenPad 10 (Z301ML/MFL), a premium 10.1-inch Android™ tablet that combines unique styling, incredible visuals and audio, fast performance and long battery life to create the ultimate tablet for entertainment.

ZenPad 10 features a gorgeous, fashion-inspired design with clean lines and an embossed woven texture for a luxurious appearance that’s unique among mobile devices. Ergonomic rounded edges make ZenPad 10 comfortable to hold and carry, and its polished metallic frame adds a bold visual accent.

ASUS Announces the latest Max

ZenFone 3S Max to be launched soon

Taiwan-based technology major ASUS has announced ZenFone 3S Max as the latest addition to its very successful ZenFone Max series. Keeping the awesome 5000 mAh battery unchanged, ZenFone 3S Max comes with a slim aluminum metal body design, a fast fingerprint sensor and a high performance camera - all in a very handy size sporting a 5.2 inch HD IPS display.

Zenfone 3 Max, bigger and better!

ASUS Announces the Availability of Zenfone 3 Max 5.5 (ZC553KL) in India

ASUS has announced the availability of Zenfone 3 Max 5.5 (ZC553KL) in India. Priced at INR 17,999, this smartphone can be purchased on select ASUS Preferred Partner’s retail outlets and all major Online Sales Portals. The 5.2 inch variant (ZC520TL), which was launched along with Zenfone 3 Max 5.5 last month, is already available at INR 12,999.

Zenfone 3 Max 5.5 features a 2.5D contoured glass touchscreen in a full-metal, aluminum-alloy body. It has an extremely long-lasting, high capacity 4100mAh lithium-polymer battery, giving users the freedom to use it for extended lengths without the need to charge it - with up to 38 days of standby time on 4G, 17 hours of talk time on 3G, 72 hours of music playback, 18 hours of video playback and 19 hours of Wi-Fi Web browsing. It also doubles up as a fast-charge power bank for charging other devices. The device also comes with an in-box USB OTG cable for reverse charging, file transfers as well as to connect to USB peripherals.

ASUS announces ‘Incredible Diwali’ offer

100% cash back vouchers for 100 lucky buyers of the Zenfone 3

Continuing its practice of brightening festive celebrations, ASUS has launched the ‘Incredible Diwali’ offer to celebrate the festival of lights. As part of this offer, 100 lucky consumers will have the chance to win a 100% cashback voucher on the purchase of a Zenfone 3 from 18th to 22nd October, 2016. In addition, another 100 people will also get the chance to win an ASUS ZenPower. Recently launched at the Zenvolution India event in August, the Zenfone 3 is ASUS’ latest high end offering from its smartphone family.

ASUS Announces an Exciting Offer to Celebrate Ganesh Chaturthi

Buy the Zenfone 3 and get a chance to win an ASUS ZenPower

This Ganesh Chaturthi, ASUS is giving consumers a lucky chance to bring in the festive season by winning exciting gifts along with the purchase of the Zenfone 3. 50 lucky consumers, who buy the Zenfone 3 ZE520KL and ZE552KL variant, will be selected basis a lucky draw every day and will win a free ASUS ZenPower worth INR 2,500. The offer is valid from September 1st to September 7th.
The ASUS ZenFone 3 “Built for Photography” is a feature-packed smartphone that combines premium design and superior specifications. It features the next generation PixelMaster 3.0 camera and is equipped with the latest 16MP Sony® IMX298 sensor, making it the perfect device for smartphone photography.

In order to be eligible to win the power bank, consumers can purchase the ZE520KL/ ZE552KL variant of the Zenfone 3 from all leading ecommerce and ASUS authorized retail partners, and successfully complete the registration & verification process.

ASUS presents Zenvolution in India

ZenFone 3 Series, ZenBook 3 and Transformer 3 Pro introduced 

Asus has announced the availability of the latest ZenFone 3 range of smartphones in India. ASUS ZenBook 3, an ultra-sleek and lightweight notebook with a premium aluminum design, and ASUS Transformer 3 Pro, the world’s most versatile PC have also been launched.

The all-new ZenFone 3 family includes ZenFone 3, a feature-packed smartphone that brings premium design and empowering performance to users; ZenFone 3 Deluxe, the new flagship ASUS smartphone with advanced camera technology that takes mobile photography to the next level; ZenFone 3 Ultra, an incredibly powerful smartphone with a 6.8-inch Full HD display that excels at entertainment; and ZenFone 3 Laser with an ultra-fast 0.03-second laser auto-focus designed for keen photographers.

ASUS Invites the World’s Artists to Design for ZenUI

Community to give global artists a user-friendly avenue to create for and earn from ZenUI

Asus has announced that it is inviting artists to join the ZenUI Designer Community and share their creative works with the world.

Launched in April 2016, the ZenUI Designer Community is a user-friendly service whereby artists from around the world can submit their original designs to be used as themes on ASUS ZenFone smartphones, and possibly other future ASUS mobile devices. Artists can either submit their designs for free, or as paid content which they can earn revenue from.

5 things to look for in a budget smartphone

Five important things that every user should look for when purchasing a budget smartphone

The smartphone market in India has evolved over the years. Today, a user has the option to choose from multiple categories and various models within each category. There are high-end phones, mid-range phones and budget smartphones. While one expects the high-end phones and increasingly, the mid-range phones to be luxurious, there is a common misconception that budget smartphones are completely devoid of any features or style. Users and often even experts assume that budget smartphones do not have any redeeming qualities that benefit the user. However, this is a myth! Low budget does not signify low specifications.

Asus launches the all-new Zenfone Max

‘Max’imum Style With ‘Max’imum Convenience that lets you #LiveUnplugged

ASUS has launched the advanced version of one of its best-selling smartphones in the country – Zenfone Max. Known for its 5000 mAh battery and stylish looks, the smartphone is meant for users who are always on the move and demand superior performance along with an elegant style. The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. Zenfone Max with 2GB RAM is available for Rs. 9,999 and can be pre-ordered on Flipkart while Zenfone Max with 3GB RAM is available for Rs. 12,999 and can be purchased from Amazon, Snapdeal and Flipkart. The 3GB RAM variant will also be available at ASUS Exclusive stores and all other retail stores across India, at a later date.

Equipped with a 5000 mAh battery, the Zenfone Max can last longer without charging and is also capable of being a power bank for other gadgets making it an essential product for daily use.

Unleash your Creativity with the ASUS ZenUI

Asus presents a unique opportunity to be a part of the Zen family

ASUS is inviting participants to join the ZenUI Designer Community and let the world see their creativity. For this initiative, participants can choose to design from multiple content options – Theme Pack, Keyboard Theme, Sticker Set, etc. They can then submit their creations on ZenUI Designer Community website for a chance to be featured on ZenUI digital content stores, and be used by 20 million ASUS mobile device users from around the globe!

Get up close with Zenfone Zoom

Asus has launched ZenFone Zoom, the world’s thinnest 3X optical-zoom smartphone.

ZenFone Zoom uses an innovative 10-element HOYA lens arrangement that provides up to 12X total magnification. With built-in optical image stabilization (OIS) and powered by a quad-core Intel® Atom™ processor with 4GB RAM, ZenFone Zoom comes with dedicated buttons for shooting, recording and telephoto operations.

ZenWatch 2 is here!

Asus announces availability of the much awaited smartwatch

Asus has today announced the availability of much awaited ZenWatch 2. It is now available in two sizes – 1.63” (WI501Q) and 1.45” (WI502Q) for a price of INR 14,999 and INR 11,999 respectively. Currently sold on Flipkart, the ZenWatch 2 will also be sold at ASUS Exclusive Stores at a later date.

The ASUS ZenUI integration offers a host of smart assistance features to the users.

Capturing Memories with Zenfone 2 Deluxe

Hands-on with the latest from the Zenfone family

Meghalaya, a tiny state in the north eastern part of India, is the abode of clouds. The area which reminded of Scotland to the British, it was my destination for a weeklong expedition early this year.

When you visit a state that creates memories at every step, you should be equipped with good cameras to capture those. I thought relying on one camera (my dad’s Nikon P610) wouldn’t be too brilliant an idea, so wanted to take another camera along with me. I thought it would be good if the device, in addition to taking awesome pics, could also be my backup communication device.

And the device which performed very well, satisfying both requirements, was Asus’ Zenfone 2 Deluxe. Here are some notes from my experience of using this device.

ASUS Brightens Up Diwali with ‘Har Pal Happiness’ Offer

Announces prizes and gifts for purchases

After launching the Zenfone to a heartening response, ASUS today gave another reason to spread cheer with its ‘Har Pal Happiness’ Diwali offer. Under this scheme, customers buying an ASUS Zenfone will get an opportunity to win Flipkart gift vouchers worth Rs.1,000 every hour. Besides this, 1 lucky customer will also stand a chance to win gold vouchers worth Rs.25,000 every day. The offer extends to notebook buyers as well who would get to win assured gifts worth Rs.12,499 by just paying Rs.1,199. The notebook buyers would receive a package including products like Bluetooth Portable Speaker worth Rs.4999, a Killer pack comprising watches and sunglasses worth Rs.4500, and Travel vouchers worth Rs.3000.  Customers purchasing PQC and below would be required to pay Rs.1499 to avail the same offer. ‘Har Pal Happiness’ kicked off on 13th October 2015 and will end on 11th November 2015.

Zenfones will now be made in India

ASUS Announces Smartphone Manufacturing in India

ASUS, well known for its ZenFone series of mobile phones, today announced it will start the local manufacturing of smartphones in Sri City, Andhra Pradesh. In a strategic move to expand presence in India, ASUS will kick-start its manufacturing operations with Zenfone 2 Laser which will soon be followed by ZenFone Go. The company aims to manufacture 150,000 smartphones per month by the end of the current financial year which will account for almost 80% of sales in India.

“India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market”, said Peter Chang, Regional Head - South Asia & Country Manager – System Business Group - ASUS India.

The Zenfone Selfie Experience

Asus' Zenfone magic continues, now with Zenfone Selfie

"We reached AjjanaMane well before lunch time and had enough time to explore the place. The fact that it was raining on-and-off added to the kids’ excitement and before we knew, little feet were jumping up and down in rain. I should say the Zenfone Selfie did a pretty good job of capturing these shots. After clicking a burst of shots, it also let me stitch them into an animation.

The primary camera of this phone has laser focus, and that lets you quickly focus and click nice close-ups even when the subject is not perfectly still (e.g. flowers when there’s some wind)."

ASUS launches new Zenfones

ASUS introduces new members of the Zenfone family at the ZenFestival in Delhi

At the grand ZenFestival held at Delhi on the 6th of August, ASUS launched three new phones (ZenFone 2 Deluxe, ZenFone Selfie and ZenFone 2 Laser) in the Zenfone family. Two new tablets - ZenPad 7.0 and ZenPad 8.0 - were also launched, in additon to the worldwide launch of ZenFone Max.

Zenfone 2 Deluxe, with the attractive multifaceted polygonal finish, features a 5.5-inch Full HD IPS display, 13MP/5MP PixelMaster cameras, 2.3GHz 64-bit Intel® Atom™ processor with 4GB RAM and 4G/LTE connectivity.