ASUS Launches ZenFone Lite (L1) and ZenFone Max (M1)

New affordable phones sporting Qualcomm Snapdragon 430 Octa-Core processor, developed for Indian market

ASUS, the Taiwanese leader in smartphones and IT technology announced global debut of ZenFone Lite (L1) and ZenFone Max (M1), compact 5.45” high performance smartphones priced very competitively at introductory prices of ₹5999/- and ₹7499/- respectively.

Both the smartphones will be co-marketed and distributed online under the recently announced partnership between ASUS and Flipkart, India’s largest e-commerce marketplace.

ZenFone Lite (L1) – Whatte Performance!

Powered by Qualcomm Snapdragon 430 Octacore Processor, ZenFone Lite (L1) features a 5.45-inch Full View 18:9 display in a compact body. The phone is powered by a high-capacity 3000mAh battery, and is equipped with a 13MP rear camera with phase-detection autofocus (PDAF) and 5 MP front camera.

Offering class-leading convenience, ZenFone Lite (L1) features face-unlock capabilities for easy hands-free unlocking. It also includes two SIM slots and a microSD card slot for adding up to 256GB of extra storage (Both SIM card slots support 3G WCDMA / 4G LTE network bands, but only one SIM card can connect to 3G WCDMA / 4G LTE service at a time).

ZenFone Lite (L1) is available with Android™ Oreo® enhanced with the brand-new ASUS ZenUI 5. Packed with Qualcomm’s Snapdragon 430 is an octa-core processor that consists of 8 A53 cores, clocked at 1.4GHz; this along with the Adreno 505 GPU enables the ZenFone Lite (L1) to offer powerful performance that’s available on-demand in your everyday smartphone scenarios.

With a choice of two vivid metallic colors — Black and Gold — ZenFone Lite (L1) will be available at an introductory price of ₹5999/- exclusively on Flipkart. Sale start date will be unveiled soon on Flipkart.

ZenFone Max (M1) – Whatte Powerhouse!

In line with the hugely successful ZenFone Max Series, ZenFone Max (M1) offers a high-capacity 4000mAh battery in a stylish metallic-finished design. With its expansive 5.45” full view display, compact size, convenient face and finger print unlock and high capacity RAM and Storage, ZenFone Max (M1) offers a class-leading combination of impressive features.

The 5.45-inch full-view HD+ (720 x 1440) display in ZenFone Max (M1) has an ultrawide 18:9 aspect ratio and ultrathin bezels that give ZenFone Max (M1) a high screen-to-body ratio. The slim and elegant size, premium metallic finish and 2.5D-curved front edges of ZenFone Max (M1)  makes it comfortable to hold, with significantly less bulk than a standard 5.5-inch phone.

In addition to the front f/2.0 selfie camera with LED flash, ZenFone Max (M1) features an advanced rear-camera system designed to take mobile photography to new heights. Its 13MP PixelMaster main camera is equipped with LED flash, f/2.0 aperture lens to capture clearer photos, and a phase-detection autofocus (PDAF) system that can accurately focus on the subject in just 0.03 seconds even if the subject is moving.

ZenFone Max (M1), also sports the Snapdragon 430 is an octa-core A-53 processor clocked at 1.4GHz and is paired with the Adreno 505 GPU for exceptional visuals and best in class power-efficiency.

The battery system in ZenFone Max (M1) features ASUS PowerMaster, a suite of intelligent power-management technologies that work in concert to optimize battery life, ensure safety and long-term performance, provide reverse-charging capability, and more. Twelve safety checkpoints — including temperature monitoring and overvoltage protection — combined with automatic maintenance settings keep ZenFone Max’ (M1) battery running optimally, providing a 2X-longer average lifespan compared to other smartphone batteries. Its massive capacity also allows it to be used as a handy power bank to charge other devices.

ZenFone Max (M1) is available in two gorgeous colors - Black and Gold - at an introductory pricing of ₹7499/-, exclusively on Flipkart. Sale start date will be unveiled soon on Flipkart.

  • ZenFone Lite (L1)  : Complete Mobile Protection at the special price of ₹99
  • ZenFone Max (M1: Complete Mobile Protection at the special price of ₹99 and ‘No Cost EMI’ upto 6 months, starting at ₹1250 per month on both credit and debit cards of leading banks
*The special launch offer will be available for limited period.

Jio users recharging with ₹198 and ₹299 plans will get following offer.
  • ₹2200/- Cash Back (Instant credit of 44 vouchers of ₹50 each which can be redeemed upon subsequent recharges in MyJio App)
  • 50GB additional 4G data (5GB 4G additional data voucher per recharge for first 10 recharges)
*For detailed offer terms and conditions visit


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