ASUS Launches ZenFone Lite (L1) and ZenFone Max (M1)

New affordable phones sporting Qualcomm Snapdragon 430 Octa-Core processor, developed for Indian market

ASUS, the Taiwanese leader in smartphones and IT technology announced global debut of ZenFone Lite (L1) and ZenFone Max (M1), compact 5.45” high performance smartphones priced very competitively at introductory prices of ₹5999/- and ₹7499/- respectively.

Both the smartphones will be co-marketed and distributed online under the recently announced partnership between ASUS and Flipkart, India’s largest e-commerce marketplace.

Great offers on ZenFone Max Pro M1

ASUS and Flipkart team up to celebrate ASUS Days

For many years now, Asus has been impressing us with great additions to the Zenfone family. ZenFone Max Pro (M1) is, undoubtedly, one of the best additions to this family.

Flipkart and ASUS announce long term strategic partnership for India

ZenFone Max Pro, first smartphone under this partnership, to be launched on 23rd April 2018

ASUS, the Taiwanese leader in smartphones and IT technology, and Flipkart, India's largest e-commerce marketplace, today announced a long-term strategic partnership that will see Flipkart become an ASUS premier partner and seller for smartphones, starting with models that have been specially designed to address Indian market needs.

ASUS Announces the latest Max

ZenFone 3S Max to be launched soon

Taiwan-based technology major ASUS has announced ZenFone 3S Max as the latest addition to its very successful ZenFone Max series. Keeping the awesome 5000 mAh battery unchanged, ZenFone 3S Max comes with a slim aluminum metal body design, a fast fingerprint sensor and a high performance camera - all in a very handy size sporting a 5.2 inch HD IPS display.

ASUS presents Zenvolution in India

ZenFone 3 Series, ZenBook 3 and Transformer 3 Pro introduced 

Asus has announced the availability of the latest ZenFone 3 range of smartphones in India. ASUS ZenBook 3, an ultra-sleek and lightweight notebook with a premium aluminum design, and ASUS Transformer 3 Pro, the world’s most versatile PC have also been launched.

The all-new ZenFone 3 family includes ZenFone 3, a feature-packed smartphone that brings premium design and empowering performance to users; ZenFone 3 Deluxe, the new flagship ASUS smartphone with advanced camera technology that takes mobile photography to the next level; ZenFone 3 Ultra, an incredibly powerful smartphone with a 6.8-inch Full HD display that excels at entertainment; and ZenFone 3 Laser with an ultra-fast 0.03-second laser auto-focus designed for keen photographers.

5 things to look for in a budget smartphone

Five important things that every user should look for when purchasing a budget smartphone

The smartphone market in India has evolved over the years. Today, a user has the option to choose from multiple categories and various models within each category. There are high-end phones, mid-range phones and budget smartphones. While one expects the high-end phones and increasingly, the mid-range phones to be luxurious, there is a common misconception that budget smartphones are completely devoid of any features or style. Users and often even experts assume that budget smartphones do not have any redeeming qualities that benefit the user. However, this is a myth! Low budget does not signify low specifications.

Asus launches the all-new Zenfone Max

‘Max’imum Style With ‘Max’imum Convenience that lets you #LiveUnplugged

ASUS has launched the advanced version of one of its best-selling smartphones in the country – Zenfone Max. Known for its 5000 mAh battery and stylish looks, the smartphone is meant for users who are always on the move and demand superior performance along with an elegant style. The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. Zenfone Max with 2GB RAM is available for Rs. 9,999 and can be pre-ordered on Flipkart while Zenfone Max with 3GB RAM is available for Rs. 12,999 and can be purchased from Amazon, Snapdeal and Flipkart. The 3GB RAM variant will also be available at ASUS Exclusive stores and all other retail stores across India, at a later date.

Equipped with a 5000 mAh battery, the Zenfone Max can last longer without charging and is also capable of being a power bank for other gadgets making it an essential product for daily use.

Get up close with Zenfone Zoom

Asus has launched ZenFone Zoom, the world’s thinnest 3X optical-zoom smartphone.

ZenFone Zoom uses an innovative 10-element HOYA lens arrangement that provides up to 12X total magnification. With built-in optical image stabilization (OIS) and powered by a quad-core Intel® Atom™ processor with 4GB RAM, ZenFone Zoom comes with dedicated buttons for shooting, recording and telephoto operations.

Capturing Memories with Zenfone 2 Deluxe

Hands-on with the latest from the Zenfone family

Meghalaya, a tiny state in the north eastern part of India, is the abode of clouds. The area which reminded of Scotland to the British, it was my destination for a weeklong expedition early this year.

When you visit a state that creates memories at every step, you should be equipped with good cameras to capture those. I thought relying on one camera (my dad’s Nikon P610) wouldn’t be too brilliant an idea, so wanted to take another camera along with me. I thought it would be good if the device, in addition to taking awesome pics, could also be my backup communication device.

And the device which performed very well, satisfying both requirements, was Asus’ Zenfone 2 Deluxe. Here are some notes from my experience of using this device.

Zenfones will now be made in India

ASUS Announces Smartphone Manufacturing in India

ASUS, well known for its ZenFone series of mobile phones, today announced it will start the local manufacturing of smartphones in Sri City, Andhra Pradesh. In a strategic move to expand presence in India, ASUS will kick-start its manufacturing operations with Zenfone 2 Laser which will soon be followed by ZenFone Go. The company aims to manufacture 150,000 smartphones per month by the end of the current financial year which will account for almost 80% of sales in India.

“India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market”, said Peter Chang, Regional Head - South Asia & Country Manager – System Business Group - ASUS India.

The Zenfone Selfie Experience

Asus' Zenfone magic continues, now with Zenfone Selfie

"We reached AjjanaMane well before lunch time and had enough time to explore the place. The fact that it was raining on-and-off added to the kids’ excitement and before we knew, little feet were jumping up and down in rain. I should say the Zenfone Selfie did a pretty good job of capturing these shots. After clicking a burst of shots, it also let me stitch them into an animation.

The primary camera of this phone has laser focus, and that lets you quickly focus and click nice close-ups even when the subject is not perfectly still (e.g. flowers when there’s some wind)."

ASUS launches new Zenfones

ASUS introduces new members of the Zenfone family at the ZenFestival in Delhi

At the grand ZenFestival held at Delhi on the 6th of August, ASUS launched three new phones (ZenFone 2 Deluxe, ZenFone Selfie and ZenFone 2 Laser) in the Zenfone family. Two new tablets - ZenPad 7.0 and ZenPad 8.0 - were also launched, in additon to the worldwide launch of ZenFone Max.

Zenfone 2 Deluxe, with the attractive multifaceted polygonal finish, features a 5.5-inch Full HD IPS display, 13MP/5MP PixelMaster cameras, 2.3GHz 64-bit Intel® Atom™ processor with 4GB RAM and 4G/LTE connectivity.